The main purpose of licensing educational material under open licences is to allow for anyone to use, re-use or re-purpose them. However, despite a strong movement in recent years to publish such material, OER reuse is still not a common practice in Higher Education, schools and enterprises.

We intend tackle these issues by enabling Open Education at an early stage: instead of sharing complete OER or Open Educational Practices (OEP), we aim to share ideas in the early design process. We believe this process will create a fundamentally different uptake of OER by creating Emotional Ownership of OER.